Zoe Social Media Insights: Scheduled Content Updates
Example Why A Client Would Be Given An Initial Two Weeks Acclimation Period:
A key element of bringing my website and blog together was a schedule which Kelly established. It helped me develop the right mentality about regular updates. It gave me a good feel for the types of things I can do on the blog which attract attention. I now tweet and make Facebook entries several times each day with links to my blog. I am getting a growing response. Excerpt Source: http://www.authorhouse.com/uploadedFiles/AuthorHouse_US/Services/Marketing/Publicity_Campaigns/SMP-sell-sheet-.pdf
This excerpt above is important to understand. Here, this client of Kelly's is establishing with her help a routine and posting style. Twitter allows one unique tweet a day and many other platforms wanting to curb unpaid promotion are starting to limit this too. If you are building an online presence then you need to get your website or blog on a regular update schedule that fits your lifestyle as a "Do It Yourself" Zoepreneur.
For beginners I recommend a monthly update pattern. This gives you room to learn how to specify your content marketing for each main content area on your home page. The information on your index/home page you want all to know and learn about is supposed to be shared. So if you are a plumber who fixes clogged drains, you would have an area on the home page that put a heading Clogged Drains (Bold H2 or H3 if relevant to text scheme in a uniform way as in all headings to main content that lead to their respective pages should be in same font and heading size to distinguish them as categories of main focus from other text on home page) with some text that is natural talking about them briefly. Now you share the index page in a tweet stating what you do and who you are brand wise with the link. The next one, tweet that is, can share the clogged drains page link saying brand name with name of page and the link within 140 characters using a link shortener which is ideal here to give more character space.
So one, a tweet, in the morning hour’s block you notice more traction (activity like sharing or views start to be seen or likes/follows notified) in or trained the audience as to when you do share information can be made. In the afternoon around the times most are able to go to lunch or take a break would be a start and monitor. Evenings is a third instance to share the same information and monitor as well when most attention is received through insights implications of this. So whomever did not see the tweet among thousands the first two time sees it the third. If a long running content marketing campaign, then share less in the week but enough. Attentively share more when most likely to be well received. Once that is understood, pay attention to the hour’s most shared or any activity starts and post most around then. Always see how long before new news becomes old news. This is when you must change the training going on about service or product to just maintaining the content’s presence online. This is done by finding new ways to share the same information without annoying the audience.
Now when it comes to news feeds, some overly stuff and use keywords a way that the same news gets shared. It too is a practice some use to get their information naturally picked up again and again without detection it is the same information. Also if the sources sharing the same link are different it is fine. This is part of paid promotion tactics and why this too needs to be monitored. Make sure the tactics those doing promotion for your brand is using will not be so bothersome. Annoying your audience is to be avoided. Then again when the first few times it was presented to visitors on the platform it was shared through may have received little to no attention. So the next redundant posts may get more. The only issue is the one who goes to page and scrolls it seeing the same posts will be a bit put off till notification of a new photo posted to page happens to get to them. Not all see your company page posts, especially if they are not always interacting with it. So important if in that phase of gathering followers to remind them to add your page to their notifications.
Now, when a posting schedule is understood keep monitoring for behavioral changes in the audience. Then adapt to them. If you are a niche and no one is setting a pace, then you set it any way you can manage it as longs as it has been detected, your pattern, by the search engines. If they index enough and learn each time things change they label your index as daily, weekly, monthly or so on to come back to check. If after so many crawls no change, much is ignored till new noticed activity starts up. So why it is great to start off with a multifaceted approach to sharing content. So content marketing based on the example used in this note can be memes about plumbing alluding to clogged drains, toilets or funnies with items used in places they repair. This content should be on the websites relevant page and then shared on social media.
The title of the image is important and should be distinct. The message should be the same from website or blogsite to the one circulating around social media. Same hashtags should be used by all sharing the information, a unique one, which can help your post be seen by a bit more people before other posts push it down. When unique, a hashtag search can show all your content under #MaxosPlumbing which is way better than just #Plumbing unless not many posting under it. This is another way to train your audience to find your company information quicker. Tell them to search #MaxosPlumbing and your posts that can help them with a problem are much easier to be found than sending them to search #Plumbing that gets filled up within seconds pushing your post shared eons (five minutes) ago to “No One Has Time To Scroll Down So Far For That” land.
Just a little something about social media promotion. It really needs to come from your "Hub" (website or blog) to social media or be present on both simultaneously so all can find the same information no matter where they land on your brand online. If one platforms is meant for a specific aspect of your brand that is different, yet the pages or links from your "Hub" should be shared relevantly on it too. Back pages need time in the light. Actually all your pages should be circulated not just the main one of your domain name the index/home page.
Some people who are learning their audience have responsive website designs like HAY Online's that changes due to other predetermined factors. If you are a niche and learning, some practices need to be avoided as to not call attention prematurely to self. Meaning some things to make the right moves should not be done until the final say from data shows it is a permanent fixture. For example, this month you may learn that your audience likes or needs services in an area you were not so into sharing. You learn through researching your demographic it is a must to share, so you add it to your main content section. The challenge now is what format it should be presented in on the page. If too much video it slows page down, if too many images it slows page down, and if too much script period it slows page down. So one must learn within content they should be sharing based on insights, what layout of it will work to the vantage of faster upload time. One should be working on a half second to one second range all are vying for to have website link fully open. Many want the flash and clutter of yesterday but that is again so yesterday. Simple and less script is better and a comfy medium is to be found to set it off well and unique to the brand. Have a productive day!